Current

Current is a full-stack digital agency formed in 2025 through the merger of Rhythm (founded 1996, Irvine, California) and Mediacurrent (founded 2007, Atlanta). Rhythm specialized in lifecycle marketing and data-driven campaigns for consumer brands, healthcare, and enterprise organizations. Mediacurrent built and optimized complex digital products for universities, professional sports leagues, nonprofits, and government institutions. The combined agency offers six integrated capabilities: digital product and experience, media and performance, CRM and customer journey, content and creative, data and optimization, and strategic consulting. Current is part of the Code and Theory family of agencies within the Stagwell Global Network, and is headquartered at 1 World Trade Center, New York.