Cartel Agency

Cartel Agency, headquartered in Hasselt, Belgium, is a multidisciplinary creative agency operating under the Friends of Cartel agency group, connected to Glowi. Formerly known as RCA, it rebranded as Cartel Agency and launched four specialised bureaus. The agency organises its offer around five pillars: building brands, earning attention, influencing behaviour, proving marketing effectiveness, and driving digital excellence. Its service disciplines span brand strategy, marketing and advertising, content and communication, and digital and technology. The agency combines compound creativity with data-driven optimisation to deliver measurable business impact for its clients.