be water, my friend

be water, my friend is a customer experience design agency based in Vienna, operating globally. The agency designs digital interfaces and experiences intended to drive brand growth across all digital touchpoints. With approximately 30 years of activity, it has worked with both emerging ventures and established businesses on digital transformation and innovation. The agency focuses on designing interfaces, customer journey design, and experience strategy, positioning itself at the intersection of design and business outcomes. Recent projects include website relaunches and digital makeovers for Austrian media and industry clients.